The Cause
Go Red For Women History In February 2004, the American Heart Association launched Go Red For Women, a nationwide initiative
designed to raise women’s awareness of their risk of heart disease, communicate the simplicity of risk
reduction and create a compelling call to action that drives women to take control of their health. Go Red For Women provides knowledge and tools to empower women to make positive changes in their lives that may help reduce their risk of heart disease and stroke. The Go Red For Women Luncheon & Education event will celebrate its 14th year in Colorado Springs on September 30, 2016!
Why Go Red?
Heart disease is the No. 1 killer of women.
A woman dies every minute from cardiovascular disease, claiming the lives of over 460,000 women every year.
While 1 in 30 American women die of breast cancer, almost 1 in 3 die from cardiovascular disease.
43 million American women are living with cardiovascular disease (CVD).
Only 57% of American women recognized that heart disease is their leading cause of death.
Components of Go Red For Women Cause
GO RED REGISTRATION: Signing up for the movement includes a monthly e-newsletter filled with heart-healthy tips, plus invitations to events in your area, as well as access to Go Red merchandise, special programs and more.
HEART CHECKUP: An online tool that provides a 10-year, personal heart disease risk assessment. Once completed, women take their CheckUp results to their healthcare provider and develop a personal health plan that matches their needs. https://www.goredforwomen.org/hcu/index.aspx
CONSUMER EDUCATION: The AHA has compiled materials for consumers such as a cookbook, brochures, wallet cards, bookmarks, posters, Web alerts, screen savers, e-cards, etc.
PHYSICIAN RESOURCES: The American Heart Association works with healthcare professionals to provide new prevention guidelines, patient reports, red dress pins, wallet cards, online monthly newsletters and more.
NATIONAL WEAR RED DAY: On the first Friday in February, the AHA encourages women to wear red – whether it is a red dress, a red t-shirt, a red dress pin or red lipstick. Show the world you passionately support Go Red For Women!
